Business careers require broad knowledge and application of critical thinking, data analysis and global business trends. The Bachelor of Science in Business Administration offered by the Eller College of Management meets that need through a foundation in all of the business specialties. Core courses include business communication, marketing, management, management information systems, finance, economics, operations, and business ethics. Major courses include marketing analytics, financial accounting, real estate, project management, economics of business decisions, human resources, and innovation. Dynamic faculty and high-quality student peers enrich the course experience, which is augmented by real-world projects. The combination of applied projects and the broad analytical framework of the curriculum appeals to employers and students alike.